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Use the opportunities of digitization

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The majority of companies have recognized digitization as a strategic issue.
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A major challenge is to convert the potentials of digitization into benefits and results.
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The basic prerequisite for this is a common understanding in management about change in business and digitization.
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The next step is the derivation of the digital requirements from the corporate strategy, which leads to a concrete digitization agenda with clear statements, measures for business segments, market performance and functions.

Take appropriate action

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With the exact idea of ​​the key processes, which are to be supported by digital technologies, the implementation is carried out.
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In doing so, it is important to implement the transformation projects in the correct order to achieve a benefit as quickly as possible.
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Once the implementation program is clear, organizational structures and management processes (structures, sequences, interfaces, responsibilities) have to be adapted to the digitization.
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A task that must not be underestimated is the preparation of employees and managers for digitization (change management and personnel development).

Innovation Customer Experience Creation of positive customer experiences to build an emotional bond between consumer and product /brand Proximity Marketing Personalized marketing close to the customer using Near Field Technologies (NFC) Data Analytics Analysis, transformation and modeling of data for decision-making RFID Applications Applications that use Radio Frequency Identification (RFID) technology for the automatic and contactless identification and localization of objects NFC Near Field Communication is an international standard for the contactless exchange of data by radio over short distances of a few centimeters Cloud Services Access to IT infrastructures that are not within the organization IoT IoT (Internet of Things) - Networking of uniquely identifiable physical things over the Internet so that these objects can communicate independently over the Internet and thus perform various tasks for the owner. Applications range from information supply to automatic orders to warning and emergency functions Informationsversorgung über automatische Bestellungen bis hin zu Warn- und Notfallfunktionen Virtual Reality Representation and perception of reality in a computer-generated virtual environment. Increased use in shopping, equipment maintenance, training and simulation Mobile Commerce Shopping and electronic commerce with the help of smartphones and tablets, about one in every four webshoppers in Germany already buys regularly via mobile Social Media Media in which Internet users exchange opinions, impressions, experiences or information and collect knowledge. These are increasingly used in marketing and business communication Consulting Innovation-Workshop Group process in order to develop ideas for new products or services Trend Research Collection of information on future developments and specifying patterns and trends Digital Agenda Principles and directions for development opportunities for the following fields: digital infrastructure, digital world, digital innovation IT-Strategy Vision and planning, where IT should develop in the future Interim Management Temporary type of management, e.g. in IT management, project management Transformation-Management Management of profound changes in the company that are associated with a strategic transformation, mergers and acquisitions, the restructuring of business processes or a change in the target markets and customers Program-/
Project Management Management tasks, organization, and techniques for the initiation, definition, planning, control, etc., of a defined set of content-related projects (program, multiproject, portfolio management) and the completion of projects Definition, Planung, Steuerung und den Abschluss von Projekten Coaching Structured discussions and workshops on questions of IT orientation, digitalization, future development, leadership and communication to accompany and develop their own solutions IT Organization Consulting External consulting services with the aim of improving the structure and processes in an organization In-/Outsourcing Process of moving tasks, processes or structures, etc. to specialized service companies (outsourcing) for cost saving, quality improvement and scaling. Insourcing is the term for re-integration

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